Your hook is the only part of the ad most people will ever see. If it doesn't earn the next three seconds, nothing else matters.
The best hooks do one of three things: spark curiosity, name a sharp pain, or make a bold promise. 'I was today years old when I learned…' works because it opens a loop the brain wants closed.
Test hooks ruthlessly. With AI scripting you can spin up ten openings for the same offer and let the data tell you which angle resonates.
Match the hook to the actor. A confident claim lands differently from a calm, authoritative delivery than from an upbeat, playful one.
